Salespeople also discount deals in special situations like desirable new logo references or end-of-the-quarter/year deals to make quota. The longer the contract, the greater the discount. Contracts are for one to three years with non-cancellable monthly minimums. Products are priced on a per-user basis with volume discounts. Liqlytics sells two core products – marketing automation and CRM as well as two add-on products – Analytics and Social Publishing. Liqlytics’ revenue growth has stalled out after a very successful first year. It has a direct enterprise sales force and is heavily reliant on Internet advertising and organic search for lead generation. The company is headquartered in Atlanta, Georgia, and is primarily focused on the U.S. It launched after year one, and in year two expanded its product portfolio to include a purpose-built analytics platform and a social media publishing add-on. Liqlytics spent its first year in stealth mode building out its core marketing automation and CRM platforms in conjunction with a cohort of early adopters. In this post, we will review a metrics dashboard for a mythical company known as Liqlytics – a four-year-old startup that provides sophisticated marketing automation, CRM, analytics, and social media publishing tools for producers of alcoholic beverages like Jack Daniels, Stoli, and Hennessey. Suggestions and guidance on how you can build, launch, and maintain your own product management dashboardĪn effective product management dashboard can be divided into the five sections and is composed of 25 metrics:ģ.2 Customer Service Ticket Type & Severityĥ.5 Escaped Defect Liqlytics Case Study Overview Building Your Product Management Dashboard.Definitions/formulas that can be used to calculate the various metrics as well as examples of the actual metric. A case study of a fictitious four year old company that sells marketing automation, CRM, analytics, and social media publishing solutions is used as the basis for most of the metrics in this post. A quick review of the 25 metrics that could be included in the dashboard This post is divided into four major sections: As Peter Drucker said, “If you can’t measure it, you can’t improve it.” This post explores 25 key metrics that product managers should include in their product dashboards. They need fact-based insights to explain how their products are performing.
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Product Managers collaborate with almost all parts of a software enterprise.
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